Tuesday, October 9, 2012

E.L.F. Studio Maximum Coverage Concealer Review, Photos and Swatches!

Natalie Tuesday, October 9, 2012
elf studio maximum coverage concealer

E.L.F. Studio Maximum Coverage Concealer

E.L.F. Studio Maximum Coverage Concealer ($3) is a buildable coverage concealer that can be used on the face and body. It's oil-free, highly pigmented and long-lasting. Suitable for covering blemishes and scars, and even claims to cover tattoos and birthmarks.

E.L.F. Studio Maximum Coverage Concealer is available in (5) shades: Porcelain, Sand, Nude, Beige, Tan and Almond.

I purchased Sand, which is ideal for fair to light skin tones with a neutral balance of yellow and pink undertones, and Nude, which is ideal for light skin tones with yellow undertones.

elf studio maximum cover concealer swatches nude and sand
Nude and Sand swatched on my MAC NC25-27 skin

It comes in a fairly large (large for a concealer) squeeze tube that contains 0.7 fl oz/20 ml of product. Most concealers contain around 0.5 fl oz or less of product, so you get a really good amount for the price.

The consistency is creamy and dense, and when you blend it, it has a emollient mousse texture. It's almost comparable to the creamy texture of MAC Studio Sculpt Foundation or Revlon Colorstay Whipped Creme Makeup.

It blends effortlessly into the skin with the help of my fingertips. I usually apply it with my fingertips, by a light tap-and-drag motion until it's thoroughly blended. If necessary, I'll build a second layer for additional coverage.

elf studio maximum coverage concealer before and after
(E.L.F. Maximum Coverage Concealer in Nude before and after)

Even with layers, it doesn't feel or look heavy, and it doesn't settle in my fine lines, which I think is due to the moisturizing texture. It really sinks into the skin making my under-eyes look healthy, radiant and moisturized. It has a dewy finish that never really dries/sets though, so applying a good helping of setting powder is a must. I usually take a powder puff and lightly press-and-roll the powder into my skin, making it completely budge-proof (much more effective than dusting the powder under my eyes with a brush).

elf studio maximum coverage concealer

elf studio maximum coverage concealer

As for the coverage, I wouldn't say it's full - I think Hard Candy Glamoflauge has more of an opaque coverage. I'd consider it to be medium coverage and will work great for those with normal under-eye darkness. It covers minor blemishes, but I couldn't really see it covering tattoos completely because I tested it on one of my dark freckles and it didn't cover it.

Often I like layering different concealers, and sometimes I use this in conjunction with MAC Pro Longwear or Moisturecover Concealer and I really like the results.

I overall really enjoy this concealer and will definitely repurchase. If you're looking for a new affordable concealer, I think it's worth a try. I think it's the best concealer in the E.L.F. cosmetic line. 

The Round-Up

Pros:
  • Great for dry skin
  • Healthy, light reflecting finish
  • Doesn't cake or settle in fine lines
  • Covers well for those with average dark circles (those with severe darkness may benefit from layering concealers or use in conjunction with a corrector)
  • Inexpensive
Cons:
  • Doesn't really set or dry, so it must be set with a powder.
  • Wouldn't consider it full coverage as it claims, but it's buildable to a heavy medium.
  • The darkest shade isn't very dark at all, and would be too light for deep-dark skintones. 
Price: $3, E.L.F. Currently 50% off all Studio products with code: ECD2.

12 comments :

  1. thanks i'm going to try it.

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  2. Are these yellow toned as i'm pink toned

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    1. She said near the beginning of her review, "I purchased Sand, which is ideal for fair to light skin tones with a neutral balance of yellow and pink undertones, and Nude, which is ideal for light skin tones with yellow undertones." So, neither of those probably fit your skin tone well. If you're fair, try Porcelain to match your natural color or for mixing with another one. I would, however, recommend one that is yellow-toned or yellowish-toned for correcting under-eye darkness, seeing how a peach or pinkish one wouldn't work well with your skin tone ; or you can use one that is straight up pastel yellow(not to be confused with carotene-rich-skin yellow) and put something of your regular color of your regular color on top(for better correcting); just remember that putting a lighter color on puffy eye-circles(by puffy I mean... they stand out a bit from your eye) will only highlight that so try something your regular skin-tone or maybe a smidge darker and putting something lighter on parts that recede(eye-circle that seem to bore in your skin) makes them look even with your skin; experiment to find what suits you.

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  3. I have a ton of ELF products but I have never tried this one. It looks pretty nice though, so I may have to order it! Thanks for the review!

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  4. Where can i buy ELF products at?

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    1. You can purchase from their website at http://eyeslipsface.com, and some of their products are available at Target - but not all of them because the line is huge!

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  5. I am so excited about your review! I just bought one of these along with all the new jumbo lip gloss sticks and some of the new jumbo eye shadow sticks yesterday but I think I might be most excited about the concealer! haha I have dark under eye circles so I am really hoping this is a great one for me. Hoping I got the right color too.

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  6. This looks a lot like Laura Geller The Real Deal. Have you tried that one? Are they similar? LG is a really full-coverage concealer, but the price is also a lot higher. The packaging of LG and elf are similar and the consistency looks like it might be too.

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    1. I haven't tried it! But I'll see if they have it at my local ULTA and I'll try out the tester. Good to know, thanks!

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  7. Do you think this could would as a med-full coverage foundation instead of a concealer? I'm looking for a low budget dupe of make up forever's mat velvet +

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    1. Yes! I believe it can. I applied it to my whole face and it looked great! I didn't wear it very long though, so I can't say how well it holds up. It won't be as matte as MUFE Mat Velvet+, but it definitely has pretty good coverage.

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  8. thanks so much for the review and the swatches! :)

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