Estee Lauder Pure Color Sheer Rush LipglossThe new Spring 2013 Estee Lauder Cello Shots Pure Color Collection is all about playful and bright colors delivered in sheer, lightweight formulas that will keep the skin fresh and glowing all day. Tom Pecheux, the Creative Makeup Director at Estee Lauder says, "This season, I’ve been working a lot with what I call “acqua color”. It’s a gentle, watery look with just a touch of bright, vibrant color."
Estee Lauder Pure Color Sheer Rush Lipgloss ($24) is described as a "cellophane-sheer" gloss that brings a super-sheer rush of vibrant color to the lips with a high shine finish. It's moisturizing and long lasting.
Available in (6) limited edition shades: Pink Patent, X-Pose Rose, Plexi Pink, Hot Fuse, Techno Jam and Poppy Shock.
The two colors I'll be talking about are Hot Fuse, which is a bright cherry red and Pure Rose, a vibrant grape.
Some companies tend to "embellish" the product claims to make their product sound wonderful, but refreshingly, I found the description to be dead-on.
These glosses are super-sheer and tint the lips with vibrant, transparent color. The finish is very glossy, so it almost gives a watery, juicy look to the lips. It almost looks like a very mild stain with a clear gloss on top.
The formula is amazing. It doesn't settle in my lip lines or accentuate dryness and it even makes my lips appear slightly fuller. It's very silky and feels wonderful on. It has a glossy, balm-lip texture on the lips, so when I'm wearing it, I often rub my lips together to be reminded of the softness. No lip balm is necessary, just this lipgloss and I'm good to go.
(I accidentally labeled Pure Rose as Techno Jam)